Ecological awareness

The world is spinning fast, since the industrial revolution, in the 17^th century, our speed seems to be increasing consistently. The more commodities humankind invents to facilitate life, the more we disconnect from ourselves and life itself. This accelerated lifestyle leads to suffering and forgetfulness. We’re so busy pursuing our own desires and ambitions, looking for self-benefits and advantage over others that we’ve forgotten about mutual collaboration and interconnectedness. We’ve forgotten we’re the cells of a bigger body; humankind is a part of the Earth and depends on it to survive, not the other way around.

The holistic view of the world includes all dimensions of life, from subtle energy fields to biocultural diversity, and not only the researchable matter. The dimension of matter and form is animated by a spiritual force or unseen fields of intelligent energy, in which all living forms are immersed. This perception of a connected and interdependent web of life is suppressed by the economic paradigm, which sees natural resources and living beings as commodities to be used and abused.

The age of technology and information has connected us virtually, but sadly, we continue to separate us from others, and we persist on living in a state of competition and exploitation. The economic growth model encourages mass production, consumerism and expansion, at a very high cost, the destruction of nature, our home and life source. This destructive paradigm has infected humankind, somehow we truly believe that the economic force is vital for our existence, paradoxically, this force is putting our existence in danger. Therefore, a shift in our perception of life is vital, we cannot continue on this destructive path anymore.

Ecological awareness and wise consumption is an urgent need, transcending the crucial lifestyle shift that must be made in order for our civilization to survive the current ecological crises. Ecological awareness must rise from a deeper sense of responsibility and consciousness towards the whole of life and the sacred Earth. This shift integrates the spiritual and physical dimensions as a unified entity, profoundly interconnected and not separated.

  To consume wisely is to fully comprehend a product’s lifecycle, its consequences to the environment and future generations’ impact. Based on this comprehension, one can make wise choices considering those factors, and not only guided by a blind desire to consume and possess. When we consume a product, we must be aware of the product’s origin, how it was manufactured and its harmful impact in to the environment. Therefore, wise consumption implies product lifecycle awareness, reflection on the real need of consumption and a deep sense of respect towards the Earth, other species and future generations.

 We must keep in mind that our personal choices, from ordinary daily picks to vital resolutions have a significant impact, not only on our destiny, but also on the whole of life. Therefore, to live in harmony we have to choose wise, considering all living creatures’ wellbeing. We must recognize the Earth as a self-organized and self-regulated being with life on its own, a being that deserves our deep respect. Then, the connection with the Earth and life comes into being. 

Love ~ Peace ~ Awareness
Bruna